EVENT SUMMARY ¦ Implementing Behavioural Science in Collections
A great session around the use of behavioural science and how this can be leveraging to engage customers. This session discussed the frameworks and instructure needed to implement effectively in the Collections process with Mark Brown from Symend.
This session explored how to apply behavioural science to enhance digital debt collection strategies.
It examined the limitations of traditional risk segmentation and introduced a predictive archetyping model based on customers’ capacity to pay and readiness to act.
Key Take Aways
Digital… Read more