Changing Customer Dynamics

In this clip Kevin Still from Demsa talks about the changing landscape of customer behaviour, especially financial services. It is important to ensure customers understand products and what they are signing up for at the outset… a failure to do so can have consequences, something that is seen in the debt advice sector… the feedback loop upstream is important.

See the full interview and find out more about Demsa-> Here.

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See also  Digital or Voice - Current themes