Who: DutifulData

What: DutifulData is a data and analytics company helping alternative finance providers make fairer, better-evidenced decisions around affordability, credit risk and customer vulnerability.

Its Ability suite combines configurable insight, expenditure modelling and vulnerability indicators to support responsible lending, earlier intervention and improved customer outcomes.

Solutions can integrate with existing systems through batch processing or APIs and are designed to support FCA expectations and Consumer Duty.

Through ConnectAbility, the company also links clients with carefully selected partners offering practical, outcome-focused support services.