Roundtable and workshop discussing the use of behavioural science techniques, and their applicability, plus use cases, in Collections. This Live event was held at Canada House in London, and sponsored by Symend and Cowry consulting.
Key Take Aways
Behavioural science can improve customer engagement and outcomes in collections through personalized interventions
Technologies like AI and machine learning enable operationalizing behavioural science at scale
Segmentation based on psychological traits provides more effective personalization than traditional metrics
Early intervention through behavioural archetypes can move customers out of delinquency faster
Measuring outcomes of behavioural science tests allows continuous improvement through data
Integrating behavioural science into systems requires overcoming challenges like data and organizational adoption
Starting with a strong business case focused on quick wins helps gain support for new initiatives
Opportunities exist to apply beh...
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