In-Person Surveys Uncovering Barriers to Customer Engagement

In this clip Gary Jones discusses the process of conducting surveys during client visits to understand why individuals have not engaged with their clients. They discover various underlying issues like cost of living and family problems through these surveys. Furthermore, they identify literacy as a significant challenge. Customers often express difficulty in understanding the contents and wording of letters sent by the clients. These findings are fed back to the clients, highlighting the need for clearer communication and acknowledging the diverse challenges faced by customers.

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