Micro-steps: taking customers on a journey, with new communication technologies

In conversation with Neil Whitaker, strategic account director at IMIMobile. In this clip Neil discusses how new communication technologies, by their nature, fragment a conversation into chunks and how this can be used to inch a customer along a customer journey, improving the customer experience.

See the full interview and find out more about imi mobile -> Here.


RO-AR newsletter

Receive notifications of new content notifications: Subscribe here - unsubscribe anytime

See also  A seismic shift - integrating new contact technologies