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Key Takeaways
Building relationships with members is crucial for maintaining brand loyalty in the credit union industry.
Communication and personal interaction are key factors in fostering trust and loyalty with members.
Providing financial education and resources helps members make better financial decisions and strengthens their relationship with the credit union.
Word of mouth marketing plays a significant role in acquiring new members and retaining existing ones.
Human contact is irreplaceable, even with advancements in technology like AI.
Key Statistics
Mitch began his credit union career in 1999 as a member service representative.
The credit union Mitch currently leads has approximately $28 million in assets and four employees.
Mitch's background includes experience in collections, real estate lending, and loan servicing.
Key Discussion Points
The importance of personal interaction in building relationships with credit union member...
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