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Key Takeaways
Developing a professional online profile is crucial for B2B sales success.
The landscape of B2B sales has significantly changed post-COVID, emphasising online engagement over in-person interactions.
A strong online presence can directly influence buying decisions, as 82% of B2B buyers are affected by the salesperson's online profile.
Two-thirds of B2B buying decisions are made before an RFP is issued, highlighting the importance of pre-engagement strategies.
Thought leadership is essential for differentiating oneself in a crowded marketplace.
Engaging content, such as articles on industry trends, can help build credibility and attract attention from potential clients.
LinkedIn is the primary platform for B2B professionals to share their thoughts and insights.
Visual platforms may be beneficial for businesses with a visual identity, but for most, LinkedIn remains the go-to channel.
Distinction can be achieved by moving beyond stere...
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