Podcast ¦ CX Files: Matt Kendall – BPO Bullhorn – A New Newsletter For The BPO & CX Community

Summary

Cognitive Copy, a ghostwriting service specializing in the BPO and CX industry, has launched a new newsletter called BPO Bullhorn. The weekly newsletter aims to provide valuable news and information on CX and BPO, curated from various sources in the industry. The newsletter is sent via email to a wide range of professionals, including executives, managers, analysts, researchers, and contact center companies. The response to the newsletter has been positive so far, with hundreds of subscribers joining in the first few weeks. The format of the newsletter in email form has been well-received, offering a more convenient way to access valuable content. Additionally, BPO Bullhorn has featured guest curators who contribute their own curated stories, adding diverse perspectives and insights to the newsletter.

Key Points

• Cognitive Copy has launched a new email newsletter called BPO Bullhorn.
• The newsletter aims to provide valuable news and information on CX and BPO.
• BPO Bullhorn features hand-curated stories from various sources in the industry.
• The target audience for the newsletter includes executives, managers, analysts, researchers, and contact center companies.
• The newsletter is sent out every Thursday, the same day as the CX Files podcast.
• The response to the newsletter has been positive, with hundreds of subscribers joining in the first few weeks.
• The format of the newsletter in email form has been well-received, offering a convenient way to access valuable content.
• BPO Bullhorn has featured guest curators who contribute their own curated stories to add diverse perspectives and insights.
• The guest curators are professionals from the industry who have valuable knowledge and insights to share.
• Email as a channel for outreach and communication still has a high open rate compared to social media.
• Email allows for more visibility and engagement with the content.
• BPO Bullhorn is an early experiment that will continue to evolve and improve based on feedback and user needs.

Key Statistics

• 2000 LinkedIn followers with an organic visibility rate of approximately 2%
• Email open rate of 25-40%

Key Takeaways

• Cognitive Copy has launched BPO Bullhorn, a valuable newsletter for professionals in the CX and BPO industry, providing hand-curated news and information.
• The newsletter is sent via email every Thursday, offering a convenient way to access industry insights and trends.
• The response to the newsletter has been positive, with hundreds of subscribers joining in the first few weeks.
• Email is still a powerful channel for communication and outreach, with higher visibility and engagement compared to social media.
• BPO Bullhorn features guest curators who contribute their own curated stories, adding diverse perspectives and insights to the content.
• The newsletter serves as a valuable resource for executives, managers, analysts, researchers, and contact center companies in the industry.
• The launch of BPO Bullhorn reflects the community spirit and knowledge-sharing culture within the BPO and CX industry.
• The format of the newsletter in email form helps filter out unnecessary content and delivers valuable information directly to subscribers’ inboxes.
• Email as a channel allows for better visibility and engagement with the content, compared to the limitations of social media algorithms.
• BPO Bullhorn is an ongoing experiment that will continue to evolve and improve based on feedback and the needs of the industry.
• The newsletter aims to provide valuable insights that can be applied to businesses and careers in the BPO and CX industry.
• Email newsletters like BPO Bullhorn bridge the gap between busy professionals and valuable industry information, saving time and effort in content discovery.