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Summary
In this podcast episode, the guest, Sirke Tepeli Elglund, discusses the importance of creativity in business and customer experience. She explains that everyone has a creative side that can be unlocked, but it is often stifled by traditional education systems. Sirke shares her experience as a serious Lego play facilitator and how she uses this methodology to foster creativity and problem-solving in workshops and strategy sessions. She also highlights the surprising impact of creativity in unexpected industries, such as funeral services.
Key Points:
- Everyone has a creative side that can be tapped into.
- Traditional education often stifles creativity in individuals.
- Serious Lego play is a methodology that fosters creativity and problem-solving in workshops and strategy sessions.
- Creativity is valuable in all areas of business, including roles that are not traditionally seen as creative.
- The concept of flow, where individuals are fully immersed and engaged in a task, is essential to creativity.
- The serious Lego play methodology is based on 30 academic theories, including concepts like flow and design thinking.
- Serious Lego play can be applied to various business areas, such as customer experience strategy, persona creation, and customer service design.
- Creativity is about problem-solving, and even fields like accounting can benefit from a more creative approach.
- Surprisingly, even the funeral services industry has found value in serious Lego play for innovation and customer service.
- Traveling to Barbados for an extended period allowed for a deeper, immersive experience of the culture and environment.
- Slow travel can provide a different perspective and a more meaningful connection with a destination.
- Travel and exposure to different cultures can also inspire creativity and new ideas.
Key Statistics:
- The Finnish Broadcasting Company created one of the first intranets and internet pages in the world in the 1990s.
- A study by George Land in 1965 found that children’s creative genius levels declined significantly as they grew older, suggesting that traditional education systems inhibit creativity.
- Lego serious play methodology is based on 30 different academic theories, including flow.
- A UK funeral parlor chain found unexpected value in serious Lego play for generating innovative ideas and promoting employee engagement.
Key Takeaways:
- Everyone has a creative side that can be unlocked.
- Creativity is valuable in all areas of business, not just traditionally creative roles.
- Serious Lego play is a methodology that fosters creativity and problem-solving.
- Creativity is about problem-solving and can be applied to various business areas.
- Exposure to different cultures and environments, such as through travel, can inspire creativity and new ideas.
- Slow travel allows for a deeper, more immersive experience of a destination.
- Traditional education systems often stifle creativity in individuals.
- Creativity is essential for innovation and customer service in unexpected industries, such as funeral services.
- The serious Lego play methodology is based on 30 different academic theories, including the concept of flow.
- Flow is a state of complete engagement and immersion in a task, which fosters creativity.
- Creativity can be nurtured and developed through methodologies like serious Lego play.
- Everyone should embrace their inner five-year-old and tap into their creativity.
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