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Key Takeaways:
Personal travel experiences shape customer insights and preferences.
Slow travel is emerging as a niche market, offering deeper customer engagement.
Upgrading travel experiences, such as preferred seating arrangements, highlights the value customers place on comfort and accessibility.
Culinary preferences significantly influence travel decisions, showcasing the importance of local cuisine in enriching the travel experience.
The emotional connection to past travel experiences can develop into lifelong preferences, affecting customer behaviour.
Childhood food experiences contribute to broader culinary acceptance as adults, suggesting that food-related services can be improved to engage customers more effectively.
Experience-based travel aspirations, such as swimming with turtles or whale watching, reveal a growing trend toward experiential tourism.
Travel journals play a key role in maintaining engagement and reflection on travel ex...
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