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Key Takeaways
Effective engagement at trade shows is more impactful than mere brand awareness.
Infotainment, which combines information delivery with entertainment, can captivate audiences and enhance brand retention.
Emotional connections drive purchasing decisions, with up to 95% of decisions being unconscious according to research.
Storytelling techniques can transform a brand's message into a compelling narrative that resonates with audiences.
Simplifying language is crucial to ensure messages are accessible to diverse audiences.
The SAVE YOU framework (Simple, Authority, Vary the senses, Emotion, You-focused) enhances engagement during presentations.
Engaging in virtual settings requires specific techniques to retain audience attention, such as visual elements and vocal dynamics.
Younger generations entering the workforce may lack in-person engagement skills, risking a sales effectiveness gap.
The balance between AI technology and human int...
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