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Key Takeaways
Prashant Huya is the VP and CTO of distributive trade at Unilever, where he is leading the digital transformation of the business.
The distributive trade business at Unilever focuses on connecting with small retailers, wholesalers, distributors, and business partners to streamline the purchase process and enhance efficiency and convenience.
The use of digital solutions has led to a significant increase in gross sales and average order value, showcasing the impact of technology on the business.
Unilever has successfully digitized over 2.7 million stores, providing a personalized experience for retailers and leveraging real-time data analytics for personalized recommendations and promotions.
The platform has been rolled out across seven markets in Southeast Asia, South Asia, Turkey, and a few Latin American markets, with plans for further expansion in waves.
The platform is customized for each market, including local language s...
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