Podcast ¦ Punk CX: Personalisation and the pink elephant in the room – Interview with Emma Springham of TSB

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Welcome to the punk CX podcast.
In this episode, he interviews Emma Spring, CMO of TSB Bank. Emma emphasizes the importance of personal branding and shares her three words: brave, trust, and growth. She also talks about the personalization efforts at TSB, highlighting the success of their loans campaign and the use of data to tailor messages to individual customers. Emma's passion lies in using personalization for the benefit of vulnerable customers, such as implementing gambling blocks and establishing direct debits to protect them. The podcast episode concludes with the discussion of TSB's award-winning elephant in the room campaign and the positive impact it has had in encouraging conversations about personal finances.


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