Podcast ¦ Punk CX: The CX value model and linking experience to business outcomes – Interview with Michael Hinshaw of McorpCX

Access the full podcast series here: https://pod.co/punk-cx/
Summary
Michael Hinshaw, President of M Corp CX, discussed the need to understand the CX value model and linking customer experience to business outcomes in a recent podcast. He emphasized the importance of CX professionals being able to prove the business value of customer experience initiatives in order to gain support from stakeholders. Hinshaw explained his company's value model, which involves tracking customer interactions, perception data, and customer behavior to demonstrate how customer experience impacts business results.
Key Points
Michael Hinshaw helps organizations improve their customer experience and make more money by serving their customers better.
He emphasized the need for CX professionals to be able to prove the business value of customer experience initiatives.
Hinshaw's company has developed a value model that involves tracking customer interactions, perception data, and customer behavior.
This value mod...