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In this podcast episode, Adrian Swisco interviews Jeremy Korst, former executive of Microsoft and T Mobile and current president of GbK, and Stefano Puntoni, director of AI at Wharton, about the rise of generative AI in the enterprise. They discuss the findings of their recent report on the adoption of generative AI in companies, which revealed that over 50% of the surveyed executives are already using generative AI tools in their work. The report also highlights that smaller enterprises have higher usage of AI compared to larger companies, and that there is an association between AI usage and optimism and excitement about the technology. The podcast explores the reasons behind the lower adoption of AI in marketing compared to other functions, and discusses the potential benefits and challenges of generative AI in various industries.
Over 50% of the surveyed executives are already using generative AI tools in their work.
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