Access the full podcast series here
Summary
In this podcast episode, Ian Parry interviews Joanne Smalley, an industry expert on using LinkedIn effectively. They discuss the importance of interaction on LinkedIn and how it can help promote your content. They emphasize the need to humanize your approach and tailor your content to your audience. They also provide insights on the most underused tools on LinkedIn and offer tips on proper behaviors when interacting on the platform.
Key Points
- LinkedIn is a social media platform for business networking, not entirely different from Facebook.
- LinkedIn’s mission is to create conversations between people and serves content based on user interaction.
- By interacting with others’ content, LinkedIn learns the type of content you want to see and promotes your content in return.
- LinkedIn should be used as a networking platform rather than just a sales tool.
- Humanizing your approach on LinkedIn by showing the person behind your business can lead to more interactions.
- Don’t get caught up in fancy tools, focus on getting your profile right and serving interesting content.
- Commenting and liking on posts, even from strangers, can help you build your network.
- Treat interactions on LinkedIn as you would a human interaction in a room with someone.
- Be positive, supportive, and avoid negative comments when interacting on posts.
- Thank people for sharing interesting content and engage in discussions in a respectful manner.
- LinkedIn is a giant search engine, so optimize your personal profile with relevant keywords.
- Understand your purpose on LinkedIn and align your profile and content accordingly.
Key Statistics
- No specific statistics mentioned in the podcast.
Key Takeaways
- LinkedIn is a valuable content source and networking platform, so make the most of it by interacting with others’ content.
- Show the human side of your business on LinkedIn to engage with others and build meaningful connections.
- Focus on optimizing your profile and serving interesting and relevant content to attract attention.
- Use LinkedIn as a search engine and optimize your personal profile with keywords relevant to your purpose on the platform.
- Be respectful, positive, and supportive when interacting with others on LinkedIn to foster meaningful conversations.
- Avoid using LinkedIn solely as a sales tool, and instead, focus on networking, building relationships, and providing value.
- Consider using premium and Sales Navigator if it aligns with your business needs, but ensure you’re getting value from them before committing to long-term subscriptions.
- Take the free trial of premium and explore its features to determine if it suits your LinkedIn usage.
- Make the effort to get to know others on LinkedIn and personalize your interactions based on their profiles and interests.
- LinkedIn is a powerful platform for building your personal brand, expanding your professional network, and generating business opportunities.
- Continuously learn and adapt your LinkedIn strategy based on changes in user behavior and platform features.
- Stay active on LinkedIn, engage with others’ content, and keep growing your network to maximize the platform’s potential.
RO-AR insider newsletter
Receive notifications of new RO-AR content notifications: Also subscribe here - unsubscribe anytime