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Link: What the Future
In this podcast, the Joanne Smalley shares valuable advice and recommendations for making the most out of LinkedIn as a professional networking platform. She emphasizes the importance of authentic human interactions and provides practical tips for engagement, content creation, and building a strong network. The podcast also discusses the impact of automation, marketing pods, and safety issues on LinkedIn’s user experience. Additionally, also highlighting the potential direction of LinkedIn in the coming years, considering its evolving role as a human platform for business connections.
Key Points
- LinkedIn offers a range of features and tools for effective networking, with premium accounts providing additional benefits.
- Sales Navigator can be valuable for high-tech businesses with a strong sales channel, but users should ensure it aligns with their goals before committing.
- Interacting positively with strangers’ posts can help expand one’s network, while negative comments should be avoided.
- Personalized notes when connecting with others on LinkedIn can enhance the likelihood of successful connections.
- Timing plays a role in post visibility, with mid to late morning generally being a good time to post. However, the specific timing depends on the target audience and location.
- Utilizing relevant hashtags and tagging people appropriately can boost engagement with LinkedIn posts.
- Automation tools, marketing pods, and excessive posting should be avoided as they undermine the authenticity of interactions on LinkedIn.
- LinkedIn should prioritize user experience and enhance safety measures to create a positive environment.
- The future of LinkedIn is expected to focus on more human-centered connections and diverse user engagement.
- LinkedIn can be utilized by entrepreneurs and solopreneurs targeting specific demographics for their businesses.
- Posting thought-provoking and timely content can generate significant traction and engagement on LinkedIn.
- Following a successful post, sharing additional content within 24 hours can capitalize on increased visibility.
Key Statistics
- LinkedIn has seen a surge in diverse professionals and businesses joining the platform.
- The midweek, particularly Wednesday mornings, is considered the prime time for posting on LinkedIn.
- Controversial or emotional posts tend to garner higher engagement and impressions.
Key Takeaways
- Focus on creating valuable and interesting content that resonates with your target audience.
- Engage authentically and positively with others’ posts to foster meaningful connections.
- Tailor personalized messages when sending connection requests, explaining why you want to connect.
- Utilize relevant hashtags and tags, but avoid excessive or random tagging.
- Be mindful of the timing of your posts, considering your target audience’s behavior and location.
- Avoid using automation tools or participating in marketing pods to maintain authenticity.
- Prioritize user experience and report any safety concerns to improve the LinkedIn platform.
- LinkedIn is evolving into a more human-centric platform, offering opportunities for personal branding and business growth.
- Entrepreneurs and solopreneurs can leverage LinkedIn to target specific demographics and expand their networks.
- Controversial or emotional posts, done tactfully, can drive significant engagement and conversation.
- Utilize LinkedIn’s features like Sales Navigator and premium accounts only if they align with your specific business needs.
- Consistency and regular interaction on LinkedIn contribute to building a robust network and maximizing the platform’s potential.
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