More from the conversation with Pete Bulley from Aire. How can 1st party data be captured to add additional information or attributes for customers to help with customer treatment and decisioning? Pete talks from his experience providing his tips and tricks to capture this information, get a good response rate and ensure this information is useful. See the full interview and find out more about Aire -> Here.
The full interview with Pete Bulley from Aire. In a wide-ranging conversation, we chatted about data and how gathering extra data can help with understanding a customer’s situation and model the next best action/segment (esp during COVID period). Find out more about Aire -> Here.
More from the conversation with Pete Bulley on gathering extra data during the COVID19 pandemic. Circumstances are changing so quickly, staying up to date and factoring new details into decisions is now a high priority. See the full interview and find out more about Aire -> Here.
Who: Aire What: Aire offers first-party data capture and analysis for clients. 1st party data allows the capture of new and additional data fields/attributes for use in modeling. Client use includes use within the acquisition process, customer management process, and within collections/recoveries segmentation. Specialism includes experience in determining the best 1st party attributes to capture, together with interpretation within modelling processes. Where: https://aire.io Products: Pulse – income assessment Markets: UK, USA Jump to Section: Highlights… Read more
A great conversation with Pete Bulley from Aire on the impact COVID is having on statistical models and ways to capture new data and enhance predictiveness. Very interesting discussion. See the full interview and find out more about Aire -> Here.