Models and scoring

How to think about 1st party data

More from the conversation with Pete Bulley from Aire. How can 1st party data be captured to add additional information or attributes for customers to help with customer treatment and decisioning? Pete talks from his experience providing his tips and tricks to capture this information, get a good response rate and ensure this information is useful. See the full interview and find out more about Aire -> Here.

Extra Data – Extra Insight – Full Interview

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The full interview with Pete Bulley from Aire. In a wide-ranging conversation, we chatted about data and how gathering extra data can help with understanding a customer’s situation and model the next best action/segment (esp during COVID period). Find out more about Aire -Here.… Read more

Data and COVID19: What has changed?

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More from the conversation with Pete Bulley on gathering extra data during the COVID19 pandemic. Circumstances are changing so quickly, staying up to date and factoring new details into decisions is now a high priority. See the full interview and find out more about Aire -> Here.

COVID 19 – New Data New Models?

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A great conversation with Pete Bulley from Aire on the impact COVID is having on statistical models and ways to capture new data and enhance predictiveness. Very interesting discussion. See the full interview and find out more about Aire -> Here.