Collected Innovation: Behavioural Science to Enhance Collections Outcomes

ROStrategy and Symend are excited to invite you to Collected Innovation #2 – Behavioural Science to Enhance Collections Outcomes, the next instalment in our collaborative series on evolving collections strategies. 

Join us on Wednesday, 2 April 2025, at The Studio Manchester for an interactive discussion with industry leaders exploring how behavioural science and AI improve collections outcomes—delivering measurable value for businesses and customers alike. 

Featured speakers: 

• Alison Doyle, PhD, PMP, Head of Behavioral Science at Symend 

• Ben Rogers, Head of Digital Collections Strategy at NewDay  

• Will Marshall, Senior Project Manager at Octopus Energy (tbc) 

• Chris Warburton, CEO of ROStrategy  

• Brendan Gilmore, Managing Director of BPG Strategy 

What to expect: 

• Expert Insights – A primer on behavioural science and its impact on collections, led by Alison Doyle, PhD (Symend). 

• The Limits of Generic AI in Collections – How purpose-built AI outperforms generic AI in understanding human behaviour and decision-making. 

• Interactive Panel Discussion – Industry leaders share real-world applications of behavioural science and AI in collections. 

• Live AMA Session – Ask Alison Doyle your pressing questions about integrating behavioural insights into collections strategies. 

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