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Podcast : Next in Queue Search for original: Link Key Take Aways Customer loyalty is essential for long-term organisational sustainability, going beyond mere repeat purchases to encompass advocacy and emotional bonds. Building loyalty centres on creating experiences that foster advocacy, community engagement, and emotional connection with customers. Loyalty programmes should extend beyond transactional reward systems towards experiential and community-based initiatives to enhance genuine engagement. Non-monetary cues, such as personalised service and employee familiarity, significantly strengthen customer relationships and trust. Retail… Read more

Podcast : Get out of wrap Search for original: Link Key Take Aways A successful sales career can develop from diverse backgrounds such as hospitality and face-to-face charity work, highlighting the importance of rapport and adaptability in customer interactions. Building genuine rapport is a deliberate skill rooted in authenticity and shared human experience, rather than fabrication or superficial comment. Support and recognition from leadership significantly impact motivation, personal development, and team cohesion, fostering a culture of high performance. Leading by… Read more

Podcast : uncertainty Search for original: Link Key Take Aways Adopting a growth mindset shifts the focus from crisis management to opportunity optimisation, fostering agility and resilience. Maintaining alignment and unwavering support from leadership during turbulent times enables effective decision-making. Embedding a culture of trust and data-driven insights aids in making informed, confident decisions amid social and media noise. Responding with clarity and consistency—rather than reactive apologies—can reinforce brand integrity and stakeholder trust. Reframing threats as opportunities enables brands to… Read more