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Podcast : uncensored CMO Search for original: Link Key Takeaways Strategic Value of Branding: Embedding brand strategy early in organisational processes enhances overall value, beyond traditional marketing perceptions. Strategy’s Underappreciation: Strategists often do not receive the recognition they deserve; their work in the run-up phase is crucial for effective creative execution. Cross-Functional Integration: Effective brand strategies should inform business decisions, product innovation, talent acquisition and organisational messaging. Holistic Brand Approach: Successful transformation involves aligning brand ideas across all touchpoints, including… Read more

Podcast : Market pulse pros and pioneers Search for original: Link Key Takeaways Successful leadership is underpinned by continuous learning and the development of a comprehensive leadership toolbox. Authenticity and vulnerability in leadership foster genuine connections and trust within teams and boards. Prioritising the holistic care of people alongside focusing on business results prevents strategic blind spots. Leaders benefit from strategic clarity, especially when navigating complex challenges like economic downturns or organisational change. Experience in facing personal and organisational adversity… Read more

Podcast : Market pulse pros and pioneers Search for original: Link Key Takeaways Industry leaders share insights on marketing success stories and lessons learned from failures. Personal entrepreneurial journeys can originate from unconventional environments, such as libraries or atypical educational backgrounds. Rapid international expansion is often driven by early strategic breaks, highlighting the importance of seizing initial opportunities. Passion and personal interest can be more beneficial than pressure-driven choices when scaling a business. Working with family members can act as… Read more

Podcast : uncensored CMO Search for original: Link Key Takeaways Effective innovation begins with senior leadership that empowers decision-making and champions bold ideas. Small, tight-knit teams facilitate faster decision-making and more agile experimentation, crucial for successful product development. Confidence in a single, well-supported idea often leads to greater success than multiple, lukewarm options. Conducting firsthand research and experiencing customer interactions directly is vital for deep understanding of market needs. A focus on utility and benefits, rather than process or technical… Read more