In this clip Blair DeMarco-Wettlaufer addresses the challenges of effectively connecting with individuals and convincing them to pay in the modern era. Comparing the past, where answering the phone was a common practice, to the present, where people often avoid answering unknown or toll-free numbers.
There is now an importance to encouraging consumers to engage in contact and he suggests that initiating conversations through non-confrontational means, such as text messages or emails, can be effective in fostering communication without causing fear or hesitation.
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