RO-AR.com Summaries

Podcast : Punk CX Search for original: Link Key Take Aways Understanding Gen Z is crucial as their influence grows within the workforce and customer base, particularly due to their significant demographic proportion. Traditional marketing methods, including fixed personas and rigid content strategies, are increasingly ineffective with Gen Z, who prefer fluid and agile engagement. Organisations like the Royal Navy exemplify the importance of aligning recruitment communication with Gen Z’s preferences for authenticity and directness. Firmly established assumptions about Gen… Read more

Access the full podcast series here Key Take Aways Kyp focuses on “Know Your Partner” through innovative transaction and business monitoring, highlighting the importance of continuous oversight. There is heightened scrutiny on supply chain monitoring due to regulatory frameworks such as the FCA, driven by a need for transparency and risk management. Historical examples illustrate the need for businesses to understand their third-party relationships better, especially amid geopolitical tensions like sanctions on Russian oil. Businesses need to adopt continuous monitoring… Read more

Podcast : Market pulse: Pros and pioneers Search for original: Link Key Takeaways Behavioural science is fundamental for understanding customer decision-making, regardless of business size. The distinction between behavioural science (understanding human behaviour) and behavioural design (applying that understanding to influence behaviour through design) is crucial. Behavioural design marries psychology, economics, sociology, and anthropology to create interventions that steer human behaviour ethically. Applying behavioural science principles can significantly enhance outcomes in marketing, user engagement, and employee experience. Ethics play a… Read more

Podcast : Get out a wrap Search for original: Link Key Take Aways The sector’s continuous cycle of best practice sharing and industry standardisation is vital for sustained growth and innovation. Collaborative problem-solving and peer learning are core to industry evolution, especially through forums and consistent networking groups. Recognition of current initiatives, like awards programmes, promotes industry learning by highlighting successful case studies and storytelling. Embedding a learning mindset within organisations encourages problem-solving and operational excellence, impacting customer and employee… Read more