Podcast ¦ Talking Credit Unions: What’s in a name Why some credit unions are rebranding as community banks
Podcast : Talking Credit Unions
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Key Take Aways
Rebranding efforts, such as adopting the term ‘Community Bank’, are increasingly common among credit unions in Britain and Ireland to appeal to wider audiences and modernise their image.
Clear and relatable messaging is essential; emphasising how services benefit members is more impactful than detailed explanations of the credit union model.
Community presence and localised service models are powerful tools in differentiating credit unions from traditional financial institutions.
The… Read more