RO-AR.com Summaries

Podcast : The CX Files Search for original: Link Key Take Aways Customer experience (CX) remains fundamentally unchanged since 2018, with core principles such as customer-centricity still holding true, even post-pandemic. The concept of a win-win in customer interactions persists; customers should feel they receive value and fairness, regardless of whether they are dealing with large organisations or government entities. Organisations increasingly deliberate on whether to keep customer service in-house or outsource to Business Process Outsourcers (BPOs), weighing efficiency, cost,… Read more

Podcast : Get out of wrap Search for original: Link Key Take Aways Frontline customer service agents at sscl demonstrate high levels of engagement, pride, and commitment to helping customers, often viewing their roles as meaningful contributions to society. Apprenticeships combined with on-the-job experience provide agents with both practical skills and theoretical knowledge, fostering confidence and professional growth. Empathy and assertiveness are central to effective customer service, especially when handling challenging or emotionally charged calls. Supportive team environments and strong… Read more

Podcast : Market Pulse Pioneers Search for original: Link Key Takeaways Effective messaging, voice, and tone are crucial for making content resonate, especially for expert-led organisations. Content must combine precision with personality; blending intentional, well-thought-out messaging with authentic charisma enhances engagement. Kristin Sweeney’s background in musical theatre underscores the importance of structure, rhythm, and storytelling in communication strategies. A career pivot from musical theatre to content marketing was driven by personal circumstances, burnout, and a desire for greater flexibility and… Read more

Podcast : Punk CX Search for original: Link Key Take Aways Customer experience (CX) is reaching a critical tipping point due to heightened consumer expectations driven by AI advancements. Generative AI models have shifted industry standards—consumers now expect conversational, highly personalised, and contextualised interactions. AI’s capacity to analyse vast amounts of unstructured data facilitates enhanced personalisation and real-time decision-making during customer interactions. Successful AI deployment hinges on a rigorous blueprint process—identifying relevant use cases, sourcing high-quality data, and continuous performance… Read more

Podcast : debt talk Search for original: Link Key Takeaways Digital inclusion extends beyond internet access to encompass digital skills, device appropriateness, trust, and confidence. Approximately 11 million people in the UK lack basic digital skills, highlighting a significant digital divide. Digital exclusion is most prevalent among low-income families, older adults, recent school leavers, women, and marginalised communities. Currently, around six in seven people are digitally connected, leaving one in seven offline due to lack of access, skills, or connectivity.… Read more

Podcast : Uncensored CMO Search for original: Link Key Take Aways Outstanding customer experience and service benefit all brands, offering a significant competitive advantage. The concept of “unreasonable hospitality” emphasises going beyond expectations to create memorable customer experiences. Hospitality principles, including genuine care and personalisation, are universally applicable across industries, including financial services. Leadership involves making decisions rooted in empathy, understanding that how a customer feels influences their behaviour and loyalty. Success in service industries is driven by relentless pursuit… Read more