Podcast ¦ RO-AR.com: Paying Attention to Focus, Engagement and Action
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Key Take Aways
Attention economics has been misconstrued; attention is not just about looking but also involves cognitive processing.
Differentiate between ‘visual attention’ (looking) and ‘cognitive attention’ (understanding and processing).
The assumption that people are rational when making decisions is flawed; human behavior is often influenced by emotions and irrationality.
Engaging individuals requires a strategic approach to messaging, which should focus on evoking emotional responses rather than merely presenting factual information.
Simplifying messages can… Read more
