RO-AR.com Summaries

Podcast : uncensored CMO Search for original: Link Key Takeaways Starting with well-known brands and working backwards from their success can simplify the application of behavioural science insights for marketers. Precise numbers and explicit framing influence perceived credibility and believability — specific data is seen as more authoritative than rounded figures. Slight imperfections or human flaws can increase likability and relatability of brands, provided that perceived competence is established first. Social proof significantly impacts consumer behaviour, especially when visibility of… Read more

Podcast : Get out of wrap Search for original: Link Key Take Aways Young talent like Lewis demonstrates significant adaptability and diverse skill sets within contact centre and customer experience (CX) industries. The industry benefits from fostering environments where younger employees are treated as peers, promoting confidence and professional growth. Practical experience and on-the-job learning are more impactful than formal training or courses, particularly in rapidly evolving tech environments. Engagement with multiple departments and global colleagues enhances problem-solving capabilities and… Read more

Podcast : Market Pulse, Pioneers Search for original: Link Key Take Aways The importance of early education in sleep health, highlighting a gap in prenatal and postnatal guidance especially within corporate and healthcare sectors. Personal experience plays a crucial role in developing effective sleep coaching approaches, exemplified by Shani Avidar’s transition from high-level finance to sleep coaching. The ‘baby-led sleep approach’ emphasises nurturing the parent-child bond while establishing routines, challenging traditional sleep training methods that rely on crying it out.… Read more

Podcast : The CX files Search for original: Link Key Take Aways Investment in marketing within BPO and CX sectors remains significantly underfunded relative to benchmarks, often receiving less than 1% of gross revenue, whereas typical budgets range between 2% and 8%. Underfunding of marketing resources constrains strategic growth and hampers the ability to create an impactful presence in a highly competitive marketplace. Organisational familiarity with historical budgets—notably those from 2005—continues to impede the adoption of modern, lead-generation-driven marketing strategies.… Read more

Podcast : uncertainty Search for original: Link Key Take Aways Adopting a growth mindset shifts the focus from crisis management to opportunity optimisation, fostering agility and resilience. Maintaining alignment and unwavering support from leadership during turbulent times enables effective decision-making. Embedding a culture of trust and data-driven insights aids in making informed, confident decisions amid social and media noise. Responding with clarity and consistency—rather than reactive apologies—can reinforce brand integrity and stakeholder trust. Reframing threats as opportunities enables brands to… Read more