RO-AR.com Summaries

Podcast ¦ Uncensored CMO: American Eagle’s Sydney Sweeney campaign – what really happened with CMO Craig Brommers

Podcast : uncertainty Search for original: Link Key Take Aways Adopting a growth mindset shifts the focus from crisis management to opportunity optimisation, fostering agility and resilience. Maintaining alignment and unwavering support from leadership during turbulent times enables effective decision-making. Embedding a culture of trust and data-driven insights aids in making informed, confident decisions amid social and media noise. Responding with clarity and consistency—rather than reactive apologies—can reinforce brand integrity and stakeholder trust. Reframing threats as opportunities enables brands to… Read more

Podcast ¦ CX Passport: The One Where Construction Becomes CX – Alyssa Staats E235

Podcast : CX passport Search for original: Link Key Take Aways Emphasising small signals and attention to detail in service delivery enhances customer perceptions of care and professionalism. Internal customer focus can lay the foundation for superior external customer experience, especially in technically complex industries. Effective translation of specialised technical expertise into compelling stories strengthens external stakeholder engagement. Differentiation in commoditised industries hinges on the experience of project execution, particularly during installation, commissioning, and handling issues. Safety and organisational culture… Read more

Podcast ¦ Get out of wrap: 240 – Garry Beattie, Head of Sales at Betr Outsourcing

Podcast : Get out of wrap Search for original: Link Key Take Aways A successful sales career can develop from diverse backgrounds such as hospitality and face-to-face charity work, highlighting the importance of rapport and adaptability in customer interactions. Building genuine rapport is a deliberate skill rooted in authenticity and shared human experience, rather than fabrication or superficial comment. Support and recognition from leadership significantly impact motivation, personal development, and team cohesion, fostering a culture of high performance. Leading by… Read more

HIGHLIGHTS ¦ DEMSA Newsletter

What you need to know this week The government is considering targeted action in the next Budget to tackle cost-of-living challenges, potentially including cuts to the 5% VAT rate on energy.UK manufacturing output grew by 0.7% in August 2025, contributing to slight national economic growth.Debit card transactions in July 2025 fell year-on-year by 0.7%, while credit card transactions rose 2.4%.The National Cyber Security Centre (NCSC) recorded 204 nationally significant cyber-attacks in the past year, more than double the previous 12… Read more

KEY THEMES+ ¦ DEMSA Summary

What you need to know this week The government is considering targeted action in the next Budget to tackle cost-of-living challenges, potentially including cuts to the 5% VAT rate on energy.UK manufacturing output grew by 0.7% in August 2025, contributing to slight national economic growth.Debit card transactions in July 2025 fell year-on-year by 0.7%, while credit card transactions rose 2.4%.The National Cyber Security Centre (NCSC) recorded 204 nationally significant cyber-attacks in the past year, more than double the previous 12… Read more

Podcast ¦ Uncensored CMO: David Droga My greatest lessons from 37 years in advertising

Podcast : uncensored CMO Search for original: Link Key Take Aways Creative leaders with extensive industry experience can positively influence organisational culture and innovation, particularly when they balance strategic business understanding with creative talent. Transitioning from executive roles can be seen as a phase of ‘weaning off’ from full-time responsibilities, allowing more personal freedom while remaining contributory. Having a strong belief system and intuition can serve as a guiding principle in career decisions, sometimes outweighing formal business plans. A consistent… Read more