RO-AR.com Podcast Summaries

Podcast summaries from around the industry

Podcast ¦ Market Pulse: Pros & Pioneers: Trailer – Master Storytelling, Community & Video in 2025 Dorien Morin-Van Dam

Access the full podcast series here Key Take Aways Businesses often struggle with marketing not due to their product quality, but due to storytelling deficiencies. The importance of connecting emotionally with audiences through effective storytelling. Documenting the process, rather than just creating content, is a more authentic approach to marketing. Sharing real experiences, including successes and failures, fosters deeper connections with potential customers. The distinction between B2B and H2H (human-to-human) marketing indicates a shift in focus toward personal connections. Identifying… Read more

Podcast ¦ Next In Queue: Welcome Back featuring Erica Marois

Access the full podcast series here Key Take Aways The importance of community in the contact center industry, which fosters connections and collaboration among professionals. Longstanding challenges such as agent attrition, employee engagement, and quality assurance persist despite technological advancements. The shift towards hybrid work models has created new management challenges and altered team dynamics in contact centers. The ICMI community offers a platform where professionals can share insights and experiences openly, promoting a culture of helping one another. AI… Read more

Podcast ¦ CX Files: Mythbusting AI In CX – The Truths No One Tells You

Access the full podcast series here Key Takeaways The AI hype cycle has intensified since the launch of ChatGPT, creating confusion about AI’s actual capabilities in customer experience (CX). There needs to be a strategic assessment of how AI integrates with business and brand objectives before implementation. Businesses are being advised against blindly adopting AI solutions as a quick fix for CX challenges; thorough planning is essential. Effective AI applications include automating routine tasks, which allows agents to focus on… Read more

Podcast ¦ Debt Talk: Debt Talk Family planning, divorce & debt

Access the full podcast series here Key Take Aways The complexity of financial arrangements in separated intercultural families requires tailored approaches to legal and emotional support. Economic challenges often intensify during separations, particularly for single parents, leading to heightened dependency on financial advice services. The stigma surrounding debt and financial hardship can prevent individuals from seeking timely help. Post-separation, many fathers face hurdles related to parental alienation and legal battles that significantly affect their mental well-being. Economic abuse, although recognized… Read more

Podcast ¦ Arum: Using AI to transform collections system delivery

Access the full podcast series here Key Takeaways AI and large language models (LLMs) are revolutionizing the delivery of collections and recovery system implementations, upgrades, and migrations across various sectors. The integration of AI contributes to enhancing human capabilities rather than replacing them, enabling expert teams to deliver value more swiftly and accurately. AI aids in the requirements gathering stage by processing extensive legacy documents to create initial drafts of business requirements efficiently. A structured approach called MASK, SHARE, GENERATE,… Read more

Podcast ¦ CX Files: Owen Campbell – Kura – How BPOs Can Work With Regulated Industries

Access the full podcast series here Key Takeaways Kura is a BPO that focuses on culture and people development, believing that excellent internal staff leads to better customer outcomes. Owen Campbell, Operations Director at Kura, emphasizes the critical nature of compliance in regulated industries, highlighting that customer experience and compliance should not be seen as opposing forces. Recruits for BPO roles in regulated sectors need strong communication skills, empathy, and the ability to handle pressure and complex situations, underscoring the… Read more