RO-AR.com Podcast Summaries

Podcast summaries from around the industry

Podcast ¦ Get out of wrap: 227 – Steve Powell & The New Era of Outbound Why Proactive Customer Contact Is the Future of CX

Access the full podcast series here Key Take Aways Alvaria CX emerged from the merger of Noble and Aspect, focusing on innovative customer engagement solutions. Proactive customer outreach is gaining momentum in the industry, shifting from reactive support to strategic customer engagement. There is a significant gap in the current customer experience (CX) model, which often emphasizes managing inbound demands at the expense of proactive engagement. Effective customer engagement requires understanding customer journeys and reaching out during key moments with… Read more

Podcast ¦ CX Files: David Neale – GBPO Solutions – Building Trust In BPO Sales Claims

Access the full podcast series here Key Take Aways The podcast discusses the rapidly changing nature of time perception as one ages, comparing childhood experiences with those of adulthood. David Neal has transitioned from his role at Newton to founding GBP Solutions, a consultancy focused on BPO accreditation. GBP Solutions aims to address the lack of standardization in how BPOs (Business Process Outsourcing companies) present themselves in the market. The accreditation process will validate the claims made by BPOs regarding… Read more

Podcast ¦ Get out of wrap: 226 – The 100th episode of GOOW TV

Access the full podcast series here Key Take Aways The podcast celebrates its 100th episode, highlighting the importance of community support in content creation. Partners in the podcast include organizations like Quetzel, Alvaria, Better, and The Forum, emphasizing the value of industry collaboration. The discussion includes the preference for hybrid work environments versus fully remote or in-office settings, reflecting current workplace trends. Engagement with the audience is encouraged, with opportunities for giveaways and active participation through comments. The host shares… Read more

Podcast ¦ Uncensored CMO: Brand isn’t dead, the 955 rule & why AI is B2B’s most powerful painkiller – Jon Lombardo and Peter Weinberg

Access the full podcast series here Key Take Aways The era of brand is not dead; rather, the significance of brand remains crucial, especially in B2B contexts where companies must focus on mental availability for future buyers. The 95/5 rule posits that only 5% of the market is typically in the purchasing phase at any given time, necessitating investment in brand marketing to influence future buyers. Smaller firms can leverage creativity and boldness to compete against larger brands, especially through… Read more

Podcast ¦ Market Pulse: Pros & Pioneers: Trailer – Why Most HR Fails (And How to Fix It)

Access the full podcast series here Key Take Aways HR’s traditional role as a compliance department is failing organizations. Toxic workplaces and high employee turnover signal ineffective HR strategies. Happy employees contribute to increased profitability in businesses. Companies often hire based on outdated or misaligned criteria. Understanding employee and client perceptions is crucial for organizational success. Effective HR leadership requires a shift towards value-driven practices. Interviews should be aligned with the organization’s core values and desired culture. Employees’ emotional connections… Read more

Podcast ¦ Talking Credit Unions: The Future of Credit Unions Growth, Youth, and Digital Demands

Access the full podcast series here Key Take Aways Credit unions in Ireland saw a 41% increase in mortgage issuance, totaling €759 million, indicating a growing market opportunity. British credit unions are also experiencing growth with rising membership, loans, and savings, supported by favorable legislation. Strategic focus on basic operational areas—lending, capital optimization, expense management, and competitive pricing—is critical for success. Effective leadership and strategic decision-making are essential as credit unions navigate their future in a rapidly changing environment. Cybersecurity… Read more