RO-AR.com Podcast Summaries

Podcast summaries from around the industry

Podcast ¦ Get out of wrap: 241 – Lewis Parkin of Alvaria

Podcast : Get out of wrap Search for original: Link Key Take Aways Young talent like Lewis demonstrates significant adaptability and diverse skill sets within contact centre and customer experience (CX) industries. The industry benefits from fostering environments where younger employees are treated as peers, promoting confidence and professional growth. Practical experience and on-the-job learning are more impactful than formal training or courses, particularly in rapidly evolving tech environments. Engagement with multiple departments and global colleagues enhances problem-solving capabilities and… Read more

Podcast ¦ Market Pulse: Pros & Pioneers: She Left Banking to Save Families Shani Avidar

Podcast : Market Pulse, Pioneers Search for original: Link Key Take Aways The importance of early education in sleep health, highlighting a gap in prenatal and postnatal guidance especially within corporate and healthcare sectors. Personal experience plays a crucial role in developing effective sleep coaching approaches, exemplified by Shani Avidar’s transition from high-level finance to sleep coaching. The ‘baby-led sleep approach’ emphasises nurturing the parent-child bond while establishing routines, challenging traditional sleep training methods that rely on crying it out.… Read more

Podcast ¦ CX Files: Joanne Morrison – Outmarket – Modern Marketing For CX Brands

Podcast : The CX files Search for original: Link Key Take Aways Investment in marketing within BPO and CX sectors remains significantly underfunded relative to benchmarks, often receiving less than 1% of gross revenue, whereas typical budgets range between 2% and 8%. Underfunding of marketing resources constrains strategic growth and hampers the ability to create an impactful presence in a highly competitive marketplace. Organisational familiarity with historical budgets—notably those from 2005—continues to impede the adoption of modern, lead-generation-driven marketing strategies.… Read more

Podcast ¦ Uncensored CMO: American Eagle’s Sydney Sweeney campaign – what really happened with CMO Craig Brommers

Podcast : uncertainty Search for original: Link Key Take Aways Adopting a growth mindset shifts the focus from crisis management to opportunity optimisation, fostering agility and resilience. Maintaining alignment and unwavering support from leadership during turbulent times enables effective decision-making. Embedding a culture of trust and data-driven insights aids in making informed, confident decisions amid social and media noise. Responding with clarity and consistency—rather than reactive apologies—can reinforce brand integrity and stakeholder trust. Reframing threats as opportunities enables brands to… Read more

Podcast ¦ CX Passport: The One Where Construction Becomes CX – Alyssa Staats E235

Podcast : CX passport Search for original: Link Key Take Aways Emphasising small signals and attention to detail in service delivery enhances customer perceptions of care and professionalism. Internal customer focus can lay the foundation for superior external customer experience, especially in technically complex industries. Effective translation of specialised technical expertise into compelling stories strengthens external stakeholder engagement. Differentiation in commoditised industries hinges on the experience of project execution, particularly during installation, commissioning, and handling issues. Safety and organisational culture… Read more

Podcast ¦ Get out of wrap: 240 – Garry Beattie, Head of Sales at Betr Outsourcing

Podcast : Get out of wrap Search for original: Link Key Take Aways A successful sales career can develop from diverse backgrounds such as hospitality and face-to-face charity work, highlighting the importance of rapport and adaptability in customer interactions. Building genuine rapport is a deliberate skill rooted in authenticity and shared human experience, rather than fabrication or superficial comment. Support and recognition from leadership significantly impact motivation, personal development, and team cohesion, fostering a culture of high performance. Leading by… Read more