RO-AR.com Podcast Summaries

Podcast summaries from around the industry

Podcast ¦ Punk CX: The terms deflection and containment should be banned – Interviews from Cisco’s WebexOne

Podcast : Punk CS Podcast Search for original: Link Key Take Aways Customer experience remains an ongoing challenge, with many issues persisting unchanged for decades despite technological advances. AI’s potential is often overpromised; successful use hinges on enhancing the human, personalised, and intuitive aspects of customer interactions. Metrics such as call deflection or containment should be reconsidered; they are meaningful only when aligned with overall customer satisfaction and business outcomes. Systemic, incremental improvements, rather than large-scale deployments, tend to generate… Read more

Podcast ¦ Market Pulse: Pros & Pioneers: Why Most People Suck at Self-Promotion Frank Agin

Podcast : Market Pulse Pros and Pioneers Search for original: Link Key Take Aways Building business relies on trust-based relationships rather than transactional methods. Effective networking is rooted in genuinely adding value to others, not just self-promotion. Clarity on your target audience and messaging significantly enhances referral success. Repeated storytelling and sharing different facets of your expertise improve recall and influence. Imposter syndrome is common but manageable by recognising the value of your experiences and connections. The most successful networkers… Read more

Podcast ¦ Get out of wrap: 239 – Danny Wareham – author of Constellations

Podcast : Get out of wrap Search for original: Link Key Take Aways Leadership is a process characterised by flexibility, where the role of a formal leader can be substituted by environment or culture, rather than solely by an individual. Organisational culture and shared environment can function as the ‘leader,’ influencing behaviours and decision-making without traditional hierarchies. Leadership theories spanning traits, abilities, context, and relationships converge on three main areas: the person, setting direction, and establishing behavioural norms. Effective leadership… Read more

Podcast ¦ Debt Talk: Debt Talk The Cost of Housing

Podcast : that talk Search for original: Link Key Take Aways Social housing’s original purpose was built on altruistic principles, intertwined with capitalist motives, primarily aimed at providing housing for workers during the Industrial Revolution. Post-WWII, social housing in Britain evolved significantly, with local authorities building council homes due to wartime destruction and a need for localised access. The shift in the 1980s towards homeownership, exemplified by the Right to Buy policy introduced by Margaret Thatcher, led to a substantial… Read more

Podcast ¦ Get out of wrap: 238 – Olly Hobson – a young business owner making a mark !

Podcast : Get out a wrap Search for original: Link Key Take Aways Young entrepreneurs like Ollie Hobson are driving innovative AI solutions within the contact centre industry, demonstrating the potential for fresh talent to influence enterprise technology. The origin of Cloud X was rooted in early web development projects by founders during GCSEs and A levels, highlighting the value of hands-on learning and experimentation. The transition from general web development to specialising in conversational AI was driven by recognising… Read more

Podcast ¦ Uncensored CMO: 70 Years of TV Advertising – why it works & the best ads of all time – Carloyn McCall, ITV

Podcast : uncensored CMO Search for original: Link Key Take Aways The longevity of TV advertising demonstrates its enduring emotional impact and storytelling power, offering a compelling engagement tool for brands across sectors. The evolution of broadcasting at ITV highlights the importance of technological agility, data-driven strategies, and adopting new formats such as streaming to maintain market relevance. Across industries, integrating creativity with consumer insight remains essential; marketing must start with understanding the consumer to drive effective engagement. The critical… Read more