Podcast ¦ Punk CX: The terms deflection and containment should be banned – Interviews from Cisco’s WebexOne
Podcast : Punk CS Podcast
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Key Take Aways
Customer experience remains an ongoing challenge, with many issues persisting unchanged for decades despite technological advances.
AI’s potential is often overpromised; successful use hinges on enhancing the human, personalised, and intuitive aspects of customer interactions.
Metrics such as call deflection or containment should be reconsidered; they are meaningful only when aligned with overall customer satisfaction and business outcomes.
Systemic, incremental improvements, rather than large-scale deployments, tend to generate… Read more