RO-AR.com Podcast Summaries

Access the full podcast series here Key Take Aways Customer service interactions can be more stressful for consumers than the initial problems they present, with 71% reporting increased stress during these interactions. There is a significant opportunity for brands to improve customer service by recognizing and addressing the stresses consumers face. Companies often hide behind new technologies like AI without fully understanding how to utilize them to enhance the customer experience. A shift in mindset is necessary; companies should focus… Read more

Access the full podcast series here Key Take Aways Transformation from a traditional profession (Inland Revenue) to a creative career path in marketing. The importance of aligning personal values and interests with professional choices for greater job satisfaction. Insight into the creative potential within the marketing industry, which can foster innovative solutions and ideas. The significance of life experiences—such as volunteer work—in shaping one’s professional perspective and aspirations. Recognition of adversity (such as a life-changing car accident) as a catalyst… Read more

Access the full podcast series here Key Takeaways Flexis is a UK-based provider of cloud-native collections technology focused on improving creditor outcomes. The platform prioritizes four core pillars: customer outcomes, cost reduction, compliance assurance, and enabling informed business decisions. Key clients include well-known organizations in financial services, utilities, and credit unions, such as Capital on Tap and Virgin Money. The modern user interface and low-code configuration empower business teams to make changes autonomously. The integrated self-serve portal ensures real-time updates… Read more

Access the full podcast series here Key Take Aways An entrepreneurial CMO thinks broadly across the business, seeking to drive impact beyond marketing. It is essential for marketing leaders to be comfortable stepping outside their traditional roles to identify business opportunities. Challenges faced by marketers often come from perceptions of what constitutes “marketing” within organizations. Leveraging creative thinking and entrepreneurial spirit can help overcome limitations like budget constraints. Resilience and adaptability are crucial traits for marketers, especially in an ever-evolving… Read more

Access the full podcast series here Key Take Aways The CX landscape is evolving with AI moving beyond customer interactions to fundamentally change business operations. Organizations must address the emotional components of customer interactions, recognising that delivery methods impact customer satisfaction. AI is being successfully employed in proactive customer outreach, as seen with Telstra’s service outage notifications. The focus on backend processes using AI creates efficiencies and improves decision-making across sectors, including compliance and fraud detection. Many businesses still lack… Read more

Access the full podcast series here Key Take Aways The current rise in food bank usage indicates a profound societal issue related to income and welfare, rather than merely access to food. Approximately 9.3 million people, including 3 million children, experience severe hardship in the UK, highlighting the extent of poverty. A significant proportion of food bank users—over two-thirds—are disabled or live with someone who is, indicating that the issue disproportionately affects vulnerable populations. Food banks are increasingly seen as… Read more