The discussion with Ewan Willars from Amplified Global emphasizes the importance of creating intelligible documents by structuring them effectively.
This includes using meaningful headings and titles, and considering the ordering of content.
For instance, in default notices (legal papers received after missing credit card payments), the current format prioritizes legal risks and warnings, with actionable advice placed at the bottom.
Reversing this order to lead with actionable steps, followed by legal implications. This restructuring, along with simplifying the language, has been found to increase trust and the likelihood of recipients taking action.
He also notes that using big, bold red letters can be counterproductive, as it tends to scare people rather than engage them with the information.
Find out more about Amplified Global -> Here.
AmplifiedGlobal
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