Data Privacy : The Future of Customer Engagement

Here Hanif Joshaghani acknowledges the increasing regulatory restrictions on privacy and consumer data worldwide.

He emphasizes the importance of two types of data in this context: first-party data related to customer transactions and interactions and second-party data derived from engagement telemetry during campaigns.

Within engagement telemetry, there are two categories: engagement telemetry, tracking user actions and behaviors, and tagged information, which involves dynamic behavior...

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