Here Hanif Joshaghani acknowledges the increasing regulatory restrictions on privacy and consumer data worldwide.
He emphasizes the importance of two types of data in this context: first-party data related to customer transactions and interactions and second-party data derived from engagement telemetry during campaigns.
Within engagement telemetry, there are two categories: engagement telemetry, tracking user actions and behaviors, and tagged information, which involves dynamic behavioral strategies.
Hanif suggests that combining these data types with first-party data allows for the creation of rich customer profiles and personas, facilitating more effective customer interactions and understanding. This dynamic process can help in evolving and improving customer engagement strategies over time.
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