Hanif Joshaghani advocates for a business environment in which major enterprises can easily switch and try out solutions at no cost and with minimal friction. He emphasizes that technical friction should not be a barrier, highlighting that businesses should not be compelled to work with a particular entity solely due to difficulties in dealing with others.
Instead, we should work in a world where customers are excited and delighted to collaborate with partners, rather than feeling constrained by a lack of alternatives.
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