Frictionless outbound journeys – [FULL INTERVIEW]

The full interview with Mark Sussex at illion. We chat about contact technology, how this has helped customers through the pandemic.

We also chat about the concept of outbound first contact resolution and how a good frictionless journey is one that can resolve a customer query on that initial outbound contact without requiring the customer to then do something else driving inbound volume.

Find out more about illion-> Here.

RO-AR insider newsletter

Receive notifications of new RO-AR content notifications: Also subscribe here - unsubscribe anytime

See also  Will we see the end of physical letters?