Published by: Ofwat Search for original: Link
Key Take Aways
Nearly half of water bill payers (47%) report difficulty paying household bills ‘sometimes’ or more often, with stability over the past year. One in six (17%) water bill payers currently struggle with their water bill; concern about water costs remains high at 32%. Awareness of financial assistance for water bills remains steady at approximately 34%, but actual receipt of support is lower at 8%. Younger consumers (18-34) show higher trust in water companies' ability to deliver value for money (59%) compared to older groups. Trust in water companies to ensure quality, reliability, and environmental responsibility has historically declined but shows marginal recovery over recent months. The proportion drinking bottled water has increased to 27%, with taste and perceived safety being primary drivers; ethnic minorities and younger consumers are more likely to opt for bottled water. Customers’ priorities focus on quality drink...
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