Ewan Willars from Amplified Global discusses the concept of “intelligibility” in legal terms, particularly in the context of the Consumer Rights Act. Intelligibility, as defined by law, means that information should be readable, understandable, and usable by consumers.
Historically, the marketplace has focused more on readability, a concept that does not have a legal definition but has been the center of scientific study. Tools like the Flesch-Kincaid readability tests have been used to assess documents, but they often fail to accurately gauge whether the content is truly understandable.
Short sentences and words do not necessarily equate to clarity, as the conceptual complexity and common usage of words also play a significant role in comprehension.
Recently, there has been a shift towards prioritizing intelligibility, recognizing that traditional readability metrics may not effectively measure how well consumers understand information. This shift is aligned with the consumer duty focus, highlighting the need for clearer communication in the marketplace.
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