Ewan Willars from Amplified Global emphasizes the importance of structuring information in a clear and navigable manner, particularly in financial documents like credit card agreements.
He notes the common issue of scattered information within lengthy documents, making it difficult for consumers to find and understand key details. The goal is to provide a logical flow of information, avoiding long bullet point lists and complex language.
He also discusses the conceptual complexity of words, illustrating how words like “secret,” “private,” and “confidential” have varying levels of complexity and readability. This is especially relevant for consumers who are new to the country or for whom English is a second language.
The focus is on reducing complexity and helping clients understand where it exists, so they can either explain it more simply or avoid overly complex sentences.
Find out more about Amplified Global -> Here.
AmplifiedGlobal
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