In this clip Hanif Joshaghani underscores the significance of personalization in various aspects of life, explaining that it involves considering numerous parameters and their various permutations. He highlights the complexity of personalization in the real world, where parameters are not limited to nine, and choices are not limited to three per parameter.
Hanif emphasizes the need for cost-efficient personalization and the ability to control variables for effective customization. Technology, especially with AI and advancements in cloud computing, can enable meaningful and scientifically driven personalization. The application of behavioral science is considered essential in making personalization more affordable and impactful in improving services.
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