Putting Customers First: changing the centre of thinking to make plans that work

  • by

In conversation with Damien Burke, Partner at 4most.

Here Damien talks about the difference between time series and point of time and data. Historically we have tended to look at decisions on data at a point of time… what needs to be done based off the information available to me now.

However, it is increasingly important to think about a customer’s situation, and data, in the round, across the customer journey.

Context is critical, as is how to weave this approach into operational processes.

See the full interview and find out more about 4most -> Here.

Send a message - get in contact

    Remember to include your email address so we can get back to you

    RO-AR updatesRO-AR.com Membership
    New content notifications
    Unsubscribe anytime
    Early content access & previews
    Access product demonstrations

    Enter business email to signup.

    See also  The true spirit of TCF: Helping out to help the brand