In conversation with Damien Burke, Partner at 4most.
Here Damien talks about the difference between time series and point of time and data. Historically we have tended to look at decisions on data at a point of time… what needs to be done based off the information available to me now.
However, it is increasingly important to think about a customer’s situation, and data, in the round, across the customer journey.
Context is critical, as is how to weave this approach into operational processes.