Sales: It’s not just a volume game – quality matters

In this clip, Paul Banks reflects on the dynamics of outbound sales, highlighting the contrasting approaches of high-volume salespeople and those focused on personalized interactions. While some rely on sheer volume to achieve success, others opt for a more targeted approach, investing time in researching the right prospects. He acknowledges the perspectives of both camps, recognizing the value in understanding and empathizing with their motivations.

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