In this clip Ian Parry and I discuss the evolving dynamics of the energy supply market, with traditional suppliers and disruptive players like OVO and Octopus vying for market share.
While the disruptors have been vocal about their unique value propositions, their impact in the retail market remains limited. However, the focus on smart homes and their role in achieving net-zero emissions is gaining traction.
Ian mentions the emergence of companies in the UK that integrate battery storage, solar energy, and home consumption to such a degree that customers can experience zero or significantly reduced energy bills during certain periods. This balancing act on behalf of consumers represents a significant shift in the energy landscape.
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