Who: System1
What: Orlando Wood, Chief Innovation Officer at System1, is an industry-leading innovator who has pioneered emotion-driven marketing methodologies since 2005. A bestselling author and acclaimed speaker, he forensically explores the nexus of advertising, psychology and the creative arts and shapes System1’s influential testing protocols.
His recent course, Advertising Principles Explained, has been launched to rediscover the art of persuasion, rooted in human principles. Catch Orlando’s books here.
System1 Group is a global marketing-decision-making platform empowering the world’s largest advertisers to predict, improve and measure creative effectiveness. By tapping into emotional response, it transforms ad testing, innovation and brand tracking into actionable, growth-driving insights.
Where: System1
Products: Advertising and Marketing – Strategy and data
Markets: UK
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