The Importance of Social in your Sales process

Paul Banks highlights the growing popularity of content marketing and social media as powerful tools for reaching a wide audience in this clip.

He notes that these platforms enable individuals and businesses without an extensive sales skillset or in-house resources to still connect with a significant number of people.

Further more he suggests that content marketing and social media can be even more productive than traditional sales methods, offering a more accessible and efficient way to engage with potential customers.

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