Summary
This McKinsey report explores how consumer and retail marketing leaders can redesign their operating models to drive business growth. The study, based on a survey of 104 global C-level marketing executives, emphasizes the need for agility, collaboration, and new capabilities such as generative AI. It proposes an integrated marketing model that connects teams, streamlines processes, and enhances data-driven decision-making for sustained growth.
Key Take Aways
Growth Responsibility: CMOs now oversee both traditional marketing and emerging functions like AI and sales innovation.
Capability Gaps: Although 87% of leaders recognize brand building as essential, significant maturity gaps exist in strategic areas like AI adoption and performance management.
Operating Model Deficiencies: Only 27% of leaders rate their marketing models as mature, citing silos and fragmented decision-making as major challenges.
Data and Analytics: 64% of leaders report underutilizing data-driven insights ...
Access this content for FREE by signing up for ROAR Membership.
Join with a Basic (free) or Plus membership (for extra features).