Podcast ¦ Uncensored CMO: The future of X winning back advertisers, breaking the news & building the world’s most powerful AI

Key Take Aways

1. X (formerly known as Twitter) is undergoing significant changes under Elon Musk’s leadership, transitioning into an innovative and culturally relevant platform with a strong emphasis on free speech.

2. Angela Cepeda, the Global Head of Marketing, highlights the dynamic nature of the platform, which now hosts over 600 million users and facilitates real-time conversations and significant cultural interactions.

3. The importance of community notes has emerged as a new content moderation method, allowing users to participate in the moderation process, which has seen adoption by several major platforms.

4. Brand safety has improved significantly, with partnerships established with IAS and DoubleVerify now achieving brand safety metrics comparable to other leading social media platforms.

5. X’s user engagement is highest in sports, which accounts for about 80% of user interest, followed by lifestyle, entertainment, and then news and politics.

6. Advertising revenue is gradually recovering, with 96 out of the top 100 advertisers returning to the platform, thanks to ongoing dialogue with advertisers to address concerns and showcase innovations.

7. The platform’s innovations include new video formats, the introduction of X Money for peer-to-peer payments, and the development of original content through X Originals.

8. The merging of X with X AI aims to offer personalized user experiences driven by real-time data, enhancing both user engagement and advertising effectiveness.

9. The marketing strategy involves addressing current misconceptions about the platform and re-engaging users and brands through an upcoming brand campaign that communicates X’s unique offerings.

10. Creators and brands are encouraged to establish a consistent presence on X, capitalizing on specific cultural moments to enhance visibility and engagement.

11. Community managers play a crucial role in engaging users, fostering humor and conversations that resonate with audiences, thereby facilitating an approachable brand image.

12. Future developments on the platform include tools and monetization strategies aimed at content creators to enhance their experience and a broader audience engagement strategy.

Key Statistics

• X has nearly 600 million users on the platform.

• Brand safety metrics are now in the upper 90s, comparable to other social media platforms.

• 96 out of the top 100 advertisers are back on the platform.

• X has developed 17 original shows since establishing its X Originals division.

• The platform aims to create a peer-to-peer payment app, X Money, enhancing user interaction.

Key Discussion Points

1. The challenges and opportunities presented by Elon Musk’s leadership style.

2. The impact of community notes on content moderation and user engagement.

3. The importance of diversifying the advertising presence on the platform.

4. The role of real-time, culturally relevant conversations in driving user engagement.

5. Strategies to win back advertisers and increase their trust in the platform.

6. The emphasis on sports as a primary driver of user interaction on X.

7. Future innovations and features in development to enhance user experience.

8. The integration of AI capabilities through grok to improve personalization and content delivery.

9. The evolving marketing strategies for reaching new audiences and shifting public perception.

10. The benefits of brands participating in humorous and engaging content conversations.

11. The need for ongoing innovation and responsiveness to user and advertiser feedback.

12. The role of creators in shaping the future of content on the platform.

Podcast Description

In this episode of Uncensored CMO, host John Evans engages with Angela Cepeda, the first Global Head of Marketing for X, to explore the platform’s dynamic evolution under Elon Musk’s leadership. Angela discusses the innovative strategies implemented to regain advertiser trust and enhance user engagement, highlighting the importance of community-driven content moderation and the rapid growth in real-time interactions. The conversation provides insights into the challenges of marketing in a polarized environment and the future developments aimed at enriching the user experience on X. This episode is essential for those interested in the intersections of marketing, social media trends, and brand engagement in the current digital landscape.