Insights ¦ PREDICTIONS 2026 REPORT

Published by: Ipsos Search for original: Link

Key Take Aways

The global perception of 2025 as a challenging year is widespread, with 66% of respondents across 30 countries describing it as a bad year for their country, and 50% for themselves and their families. Despite this, optimism about 2026 is high, with 71% anticipating a better year ahead.

Optimism for the global economy remains cautiously optimistic, with nearly half (49%) predicting improvement in 2026, although this is a decline from previous years. The overall confidence in economic recovery is yet to fully rebound from pandemic lows.

People’s personal plans for 2026 indicate a focus on social well-being, with the majority intending to spend more time with family and friends (82%) and exercise more (75%). However, fewer plan to use social media less (37%).

There remains notable concern about economic stability, with almost half (48%) predicting a recession in their country in 2026, alongside fears about mar...

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