Do we need a new set of KPIs – for contact?

A clip from a new conversation with Simon Brennan from Engage Hub. Simon explains how digital transformation is now no longer just an option, but a necessity for businesses to stay competitive. The focus is shifting from designing digital journeys that fit an organisation’s systems and processes to understanding what the customers want and how to facilitate it. It’s great to see more companies embracing customer-centricity to enhance their digital journeys.

Find out more about Engage Hub -> Here.

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